We have developed unique products & services for consumer magazines based upon the direct distribution into solicited businesses that benefit from a reception or waiting area and require magazines for use with their own clients. Our distribution networks include, private healthcare, dental, hair & beauty, hotels, car showrooms and gyms amongst others.
Placing magazines in public areas adds value to multiple constituencies including:
Advertisers - reaching an audience that is likely to take actions based on the advertising - recent research concluded that more than 80% of readers of magazines in waiting rooms take actions based on the magazine content, whether editorial or advertising and readership in public locations can be up to 13.75 times higher than newsstand.
Readers - for whom magazine reading is the No.1 activity while visiting hair salons, dentists etc...
Publishers - providing opportunities to attract new readers.
By providing our services to companies throughout South Africa, DLT Media has opened up a vital network of premium businesses across key market sectors. We offer publishers tailored and flexible strategies that can enhance their own marketing initiatives.